It is a programme that concentrates on

• Positive direct calving ease
• Positive maternal calving ease
• Polledness
• Maternal strength and milk
• Femininity in females
• Structural correctness
• Moderate frame and easy fleshing
• Capacity
• Early finishing beef
• Carcass values, EMA, Fat cover, IMF, RBY
• Even temperament

It is a programme that tries to avoid extremes

It is a programme that has dared to be different

It is a programme that believes absolutely that only live calves can provide an economic return on the breeding investment, that there is no money in dead calves